Last year, Reebok promised to donate up to $50,000 in proceeds from its Pride collection to Boston-based non-profit Fenway Health. This year, the brand’s Pride efforts look a little different: Reebok just launched its “All Types of Love” collection featuring footwear, apparel, and accessories. This coincides with its “Proud Notes” campaign, which celebrates activists and influencers in the LGBTQ+ community.
The campaign highlights the stories of five people: Wazina Zondon, co-creator of the storytelling performance Coming Out Muslim; Twiggy Pucci Garçon, a choreographer for the show Pose and program director for True Colors United; dance teacher and performance artist Nali Flower; painter and model Dylan Camp; and June, another model with New Pandemics.
The video ahead showcases these activists and influencers reading letters of support addressed to them from loved ones. You can check out more about them on the Reebok blog. What’s more, Reebok is donating $75,000 to the nonprofit It Gets Better Project, whose mission is to uplift, empower, and connect LGBTQ+ youth around the globe.
Matt Wyman, Reebok’s associate creative producer and co-chair of Colorful Soles, Reebok’s LGBTQ+ employee resource group, told POPSUGAR, “Reebok has had Pride collections before, but this year’s is all about growth and authenticity. From concept ideation to design to product storytelling, our LGBTQ+ employees led the All Types Of Love collection for Pride 2020. This year the products you see and the sentiment behind them are truly an authentic representation of the LGBTQ+ community at Reebok. We wanted our collection to take consumers on a journey of love, acceptance, and inclusivity.”
“All Types of Love” Collection Launch Dates
The “All Types of Love” collection launched on May 18, but there will be more apparel and footwear launching throughout the summer. Here’s a look into what you can expect from the “All Types of Love” collection based on what a spokesperson told POPSUGAR:
- Available 5/18: Club C, Classic Leather, and Zig Kinetica shoes; Accessories Collection
- Available 6/1: Instapump Fury sneaker
- Available 6/9: Apparel Collection
- Available 7/1: Forever Floatride Energy running shoe
- Available 8/1: Nano X training shoe
These products, ranging from $25 to $170, can be found online at Reebok.com and in select global markets. Ahead, check out the “Proud Notes” campaign video, images from the “All Types of Love” collection, as well as products you can shop for right now.
The post Reebok “All Types of Love” Collection Pride 2020 appeared first on Best Of Force Blog.
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